The history of Swedish tobacco and matches is exhibited on four floors.
The entrance floor is home to the Ljunglöf Gallery, authentic tobacco wholesalers from the late 1800s/early 1900s where visitors can learn more about the history of snus and snuff. There is also an old tobacco shop on display here.
The cellar showcases the history of tobacco manufacturing, the development of tobacco packaging, and advertising. Our tobacco factory is also down here, and visitors can listen to what our tobacco workers have to say and also become further acquainted with the science of flavours and aromas at our new "aroma organ".
The first floor holds an exhibition of tobacco usage in Sweden through the ages. Pipes, boxes, cases and holders are all on display here, plus some of the clay pipes from the world's largest archaeological find.
The exhibition starts in the 1500s, when seafarers travel to distant lands and discover tobacco and its uses. A range of luxury stimulants such as coffee, chocolate, wine and tobacco are on display.
Experience our Drawing Room – a setting from the late 1800s – and listen to our cigar-puffing gentlemen and the ladies who are enjoying their coffee and chocolates.
There's an exhibition about tobacco growing in Sweden and Stockholm on the inner veranda.
Our match exhibition is in the attic. Follow the manufacturing process – from aspen to match – and see a selection from our collection of match boxes and labels. There are also lighters, tinderboxes and ashtrays on display here. The film about the Swedish match tycoon Ivar Kreuger's rise and fall is shown in our Kreuger Room.
